Halloween
This is where Poundland really surprised me. The brief I originally received was for a kitsch, almost “Scooby Doo” type of ad campaign, but when I obliged with the first draft they decided to up the ante and go for the gore. Several drafts later I finally hit the mark and was quite taken aback by how far they wanted to go with this. I have to say I immensely enjoyed both writing the scripts and recording the SFX and voices. It was a great experience which I found hugely funny, but I’m still not really sure if I went too far…
Click here to download some example Halloween scripts
Valentine’s
Poundland is a relatively new kid on the block when compared with Kwik save and, while most of the scripts I wrote for them packed a multitude of products into the relatively meagre 30 seconds we were usually allowed, like ‘Kwikkies’ they sometimes surprised with their appetite for comedy. They surprised me even more with their taste for the macabre, but more on that above.
This script was written for Valentine’s Day and is an attempt to avoid the slush that is usually bandied about at that time of year (typical bloke huh?). I went for mild comedy that (hopefully) didn’t offend, but that was also pitched squarely at the correct demographic.
